In The Raw - All In The Family

In The Raw - All In The Family TV Commercial
Role: 3D Modeler and Texturer

Working with We Are Royale, I was responsible for modeling and texturing the hero tree for this 30 second spot. While expanding my knowledge of Cinema 4D with the help of Xfrog, I was able to match the unique styleframe of the tree structure. The overall design of the tree encompassed 4 different sections, each containing specific ingredients used to create the family of In The Raw products which were Stevia, Monk fruit, Agave, and Sugar Cane. Other modeling and texturing tasks that were assigned to me were the In The Raw grain sack and the cup of coffee. This personally, was a technically challenging task, which resulted in an eye-catching and detailed spot that was beautifully assembled and comped by the talented artists at Royale. It was truly a team effort all around!

Client: Cumberland Packing Corp
Agency: Ammirati
Production Company/ Studio: We Are Royale
Art Directors: Mike Humphrey, Juliet Park
Compositors: Renzo Reyes, Claudia Yi-Leon, and others
3D Artists: Paul Cantor, Brody Davis, Adam Rosenzweig, Handel Eugene, Mike Humphrey, and others
Producer: Jazeel Gayle, Kate Treacy

The first image to the left is the original tree styleframe I had to recreate in 3D. Below that image is the final styleframe lockup for the tree at the end of the spot.